Image by Bobo Tokyo

Bobo Tokyo is a brand collective that resonates in the honesty of Japanese designs with a collection
that ranges from elevated basics to on-trend pieces. Brought upon by fashion e-commerce platform Bobobobo.com, the multi-brand collective is available online at bobotokyo.com and offline.

Bobo Tokyo has recently opened its newest flagship store at AEON Mall BSD Level 1 Unit 1-32. To bring curated Japanese clothing further accessible to women in Indonesia and commemorate its expansion to BSD City, the retail space at AEON mall has been transformed to embody the concept of Pop Meets Nature, which is the core identity of Bobo Tokyo.

Customers will be greeted with natural elements of a Japanese garden and be entertained by Japanese machinery of Gachapon vending machines and a photo booth at the AEON BSD Store. The juxtaposition of natural and pop culture elements presents an engaging shopping experience where customers enter a space that highlights both the high quality of the items and the essence of Japanese designs.

Image by Bobo Tokyo

During the opening event, customers and guests embraced the Japanese ambience with refreshments such as bento boxes supported by MANZO and coffee from Kyō Coffee. The event was made possible due to support from Make Over, Trippie Supply, Pluto Essentials, and Photograms, as well as a sponsorship by Bank BRI. This year signifies a new beginning for Bobo Tokyo as the brand begins a new sense of creative direction and plans to expand into new cities in Indonesia. While there are already several Bobo Tokyo stores around Jakarta, this is the brand’s first venture into the BSD area.