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Bottega Veneta Has Takeover The Great Wall

Bottega Veneta takes over part of the Great Wall for the Lunar New Year...

Bottega Veneta takes over part of the Great Wall for the Lunar New Year.

Image by Bottega Veneta

With screens displaying the company’s logo and “Happy New Year” in Chinese, the luxury brand lines the Great Wall. As part of its commitment to maintaining the Great Wall, BV is also pledging a contribution to support the renovation and maintenance of the “Shanghai Pass.”

In hindsight, Bottega Veneta probably should have saved the branding opportunity for a historical landmark. Donating to repair portions of the wall would have been more beneficial than giving money as a donation.

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