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“Eau De Steeze”: The Sense of Smell from Usual & Steeze.ltd

A fussion of streetwear and perfume, Steeze and Usual are mixing up a scent of luxury...

A fussion of streetwear and perfume, Steeze and Usual are mixing up a scent of luxury.

Image by Usual & Steeze.ltd — Press

“How it’s even possible to blend two different brands? One with its streetwear brand and the other one with its perfume?” Some people thought it would be impossible and difficult to catch and make it works. Usual & Steeze.ltd turns it different. They show an extraordinary presentation with a mission to challenge the impossible and break the assumptions.

Showing something fragrant without changing the brand’s essence, Usual has done thorough research and process to bring up a scent representing Steeze.ltd identity.

With a distinctive smell, they feature lemony on the top with vetiver musk vanilla based and a touch of jasmine in between.

Image by Usual & Steeze.ltd — Press

Welcoming back to the “Eau de Steeze” is how Usual interpret the unique character from Steeze.ltd. One year after the Eau de Steeze release date, Usual & Steeze.ltd will release this limited product as a regular lineup.

You can get this product right now at Usual Marketplace (tokopedia.com/usual).

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Kultur Ekstensif is an independent curatorial media that explores in-depth on culture, lifestyle and everything in between. Our editorial content is not influenced by any commissions.

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