Muklay’s Illustration Shades COACH’s First Digital Boutique

Presenting a series of distinctive illustrations that provide an interactive digital experience.
Image by COACH

As a result of collaborations between fashion brands and artists, loyal customers and art enthusiasts always experience a unique new experience. Coach, one of the world’s leading fashion brands, recently collaborated with artists to bring engaging experiences to their customers at their boutique in Plaza Indonesia.

Muklay, as an illustrator artist, collaborated with Coach to create a series of distinctive illustrations that offer an interactive digital experience with immersive technology. Through five LED screens at the COACH boutique at Plaza Indonesia, you will be able to see and interact with Muklay’s artwork.

Muchlis Fachri, known as Muklay, consistently uses bright and contrasting colors, thick lines, and thick layers for the characters he presents in this collaboration with COACH. What’s special? This time Muklay’s artwork features the Coach icon along with the Jakarta cityscape.

Located on the first floor of Plaza Indonesia, this COACH boutique features an outstanding modern luxury concept complemented by new design elements. In addition to presenting the results of a collaboration with Muklay, Coach Plaza Indonesia also displays the latest Spring 2022 collection. It is the first boutique in Indonesia to include a VIP room, which can display product choices based on customer preferences.

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