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A new summer flavor in D001 “New Kids on the Beach” is an eclectic collection by Sunburn. This series of 12 articles are out as an essence of SuBurn’s identity which is mainly drawn by subculture and local tribe aesthetic. Highlighting the local wisdom in a frame, this collection covers up all the essential needs of daily wear and outdoor activity.
Taking a side from a common ground of today’s trend, SuBurn slips in their narrative of their identity based on 90’s global culture which they strive to endure. This go-around idea is pretty much a picture of summertime breeze. Not only about the shore and sand, what’s entailed is the people, history and culture reflecting this collection on their music and natural kind.
“New Kids on the Beach” highlights the variation of graphic tee, long-sleeve and some other staples which also suit outdoor activity, such as corduroy pants and jungle hat. Just hoop on their official web-shop and get some of this stuff. “New Kids on the Beach” will also be available in @tloftsandcoliving pop-up launch starting 30th January.