Images by Hypebae
The famous sportswear brand Puma just launched a new capsule-oriented collection for women. This collection collaborates with a label in Paris Koché, founded by Christelle Kocher. This collaboration aims to celebrate women “at the intersection of fashion and fitness” by presenting a dynamic athleisure collection.
The collection’s design is inspired by timeless staples of feminine fashion, focusing on comfortable, lightweight, and movement-friendly pieces. They launched ready-to-wear, running shoes and accessories with the couture knowledge of Kocher. They added a crisscrossed lacing element, tulle, and an embossed lace-inspired motif. This collection could be easy to wear in and out of the gym and ready to be bought at Puma and KOCHÉ’s online stores.